KARHU HONORS THE ULTIMATE CHALLENGE IN TRACK & FIELD
Posted on April 07 2021
“You, sir, are the greatest athlete in the world.” King Gustav of Sweden said to decathlete Jim Thorpe after winning the Gold Medal during the 1912 Olympic Games in Stockholm.
The Decathlon, historically named the “All-Around”, is a combined event in athletics consisting of ten track & field disciplines, split over two days.
In the 1920s, Finland’s Karhu became an official equipment provider to all Olympic Games. We uncovered a 1939 catalogue photo of an actual Karhu Olympic equipment installation, which featured some of the most important athletic hardware, such as javelins, discuses and shots. In the year of the biggest global sporting event, we decided this was THE moment to honour the ultimate challenge in Track & Field!
Consisting of some of Karhu’s well-known LEGEND shoes, the Pack will be split, just like the All- Around disciplines, into two “launch” days.
Creative lead Cris Kuhlen and photographer Taufiq Hosen created images with shadow effects using the first five All-Around disciplines as symbols for Karhu’s relationship to the Olympics and the All-Around.