Before the spread of the internet, collaboration was different. Information was exchanged gradually, scenes and subcultures grew slowly and often remained confined to their cities. The original sneaker retailers formed at the heart of these subcultures and did more than simply sell shoes. They became meeting points; places for style, art, music, and urban culture to collide.
The END. x Bodega Pack examines adidas’ rich history while simultaneously questioning the future of athletic footwear. Vintage sneaker connoisseurs will be thrilled by the revival of the Haven - a 1970s running classic - which here receives luxurious make over in a soft suede. Another model making a big impression this year is the brand new Iniki Runner, which deliberately toys with the juxtaposition of a classic aesthetic with modern elements such as BOOST™ sole and an ultra-contemporary silhouette.
adidas and the Yoshida Company began life as small, family-run businesses. adidas made sportswear, Yoshida made bags and over the latter half of the 20th century both became giants in their respective fields. Now experts in our industries, together we present a small collection of high quality footwear and bags. It is east meets west; a truly special exchange of ideas.