For SS19, adidas resurrects one of the most revered running shoe series of all time. The first drop features the long awaited return of the ZX4000 - a faithful reproduction that is the first of its kind in thirty years.
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adidas Consortium: ZX4000
For SS19, adidas resurrects one of the most revered running shoe series of all time. The first drop features the long awaited return of the ZX4000 - a faithful reproduction that is the first of its kind in thirty years.
adidas inhouse CONSORTIUM RUNNER 4D
The final installment from the adidas CONSORTIUM RUNNER 4D series is an in-house model. This follows on from SNS, Invincible, Foot Patrol and KITH earlier in the season.
adidas Originals by alexander wang SEASON 4
This season, Alexander Wang subverts fashion's most popular approach to reuse brand archives with the progressive ideas of recycling. Rather than transforming discarded materials of no value into products of higher quality, Wang interrupts a traditional practice by using objects of iconic and material value: the collection itself.
The Season 4 campaign furthers this method by de-contextualizing the collection - challenging the concepts of value and time. The concept comes to life in a narrative set in a white studio space, where talent playfully acts out scenes from a camping excursion. The imagery playfully shows talent interacting with camping-themed objects that, like the collection itself, are created from past adidas Originals by Alexander Wang collections.
