C.P. Company have partnered with adidas Originals to celebrate the enduring ardour of Casual Culture. For years, fashion-loving football fans have instinctively paired the two brands on and off the terraces – now, those two brands are working together in C.P. Company’s first ever collaboration. A shared passion for quality and innovation brings adidas and C.P. Company together to rework an array of iconic pieces
adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018,reiterating their common belief that, through sport, we all have the power to transform lives. In describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running. He seeks to combine the performance breakthroughs of adidas with the fearless colors, bold patterns,
of East Africa, where running is deeply ingrained in culture.