For Fall/Winter 2017, Pharrell Williams and adidas throwback to a golden era of tennis. Inspired by the sport’s ‘70s-era superstars — their fearless attitudes and their bold senses of personal style — Pharrell developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool.
The result is adidas Tennis Collection by Pharrell Williams, a range of clothing, accessories, and footwear that brings a cool, colorful, and sophisticated spirit to the world of tennis apparel. The collection explores two distinct motifs — primary color-block and o -white pin stripe. These elements are paired with fully- fashioned, engineered knitwear that boasts surprising details.
The collection o ers a complete wardrobe of retro-inspired pieces, from polos, cable knits, and track tops for men to skorts and dresses for women. On the court, the must-have polo shirt serves the ultimate in tennis style, featuring engineered details and cool futuristic textures. At the same time, Pharrell and adidas completely rethink another preppy staple: the cable-knit sweater.
Here it’s updated with engineered cu and collar tippings and a subtle, tone-on-tone, inlaid logo pattern. (The women’s cable-knit vest reveals a cool and irtacious peekaboo cut out back.) Seeking the perfect tennis dress?
It’s arrived in a fully-fashioned engineered knit with two-tone pleats and contrast rib details at waist.
A simple headband can make or break a look. That’s why accessories are crucial to the collection. From colorful knee socks and semi-transparent long-peak visors to a roomy, vintage-inspired tennis bag in the softest suede, these pieces will complete a modern expression of sport-style.
Kasina is one of the driving forces behind modern Koreas’s thriving streetwear scene. Founded in Busan in 1997, Kasina has since opened stores across the country and overseen the nation’s emergence on the international style stage. Over the past two decades, Kasina and adidas have become frequent collaborators - in May 2016, the adidas concept shop ‘DAS 107 by Kasina’ opened in Seoul’s Hongdae neighborhood.
The pack takes the EQT Lacing and the Tubular Doom and portrays them in a fresh light. FRUITION and OVERKILL discussed use of tweed in iconic French couture, determining to express this through colorway and fabric choices for their collaborative design. Further, both partners communicated a strong desire to create footwear that articulates rebellion, individuality and empowerment. The overall aim was to juxtapose high fashion with the energy of modern womanhood.