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ADIDAS DAY ONE SS 2017 - REIMAGINING RUNNING ESSENTIALS

May 10, 2017

Change takes drive. adidas Day One is tailored performance for the court—where making the shot is as crucial as making a statement. Our always-on, always-moving lives call for something more. That more is adidas Day One, an elevated capsule collection that each season explores a different facet of the adidas DNA. Intelligently engineered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, and innovation.

For Spring/Summer 2017, adidas Day One offers breakthroughs in basketball and running, two categories that have been central to the innovations-driven German sportswear label for decades. Executed entirely in a palette of blacks, grays, beiges, and olives, the collection can be seamlessly integrated into a wearer’s daily repertoire.

With the second drop, the running range yields sport apparel essentials and exclusive adidas footwear offerings. Hit the track in the Carbon Windrunner, an iconic adidas running hero silhouette reimagined and re-tailored for today with dropped shoulders, articulated sleeves, and reflective logo details. The slick, powerful Ado Ultra Boost promises optimum support and maximum cool with Primeknit uppers, a graphic elastic strap, and tonal suede pullers. The pieces fit together to inspire a wearer’s style and performance. Because it’s always Day One. 





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