adidas Consortium S.E. - A Ma Maniére x Invincible
Posted on December 13 2017
The final edition of the Sneaker Exchange 2017 leads adidas Consortium to Atlanta and Taipei – drawing together A Ma Maniére and Invincible for a refined, upscale sneaker pack exploring the outer limits of luxury.
The Sneaker Exchange 2017 challenged retailers to overcome geographical distance and cultural difference, discover common ground and collaborate on innovative and exciting sneaker executions. Together, A Ma Maniére and Invincible reworked an NMD R1 and an UltraBOOST, linked by the partners' shared love for interior design.
Superb design is a vital component of the world’s finest retail locations. Apart from the actual furnishings and fittings - strong awareness of space, understanding of perspective, technical ability and flair, and creativity are fundamental requirements. Operating successful businesses, both A Ma Maniére and Invincible have long obsessed over the subject and developed strong attention to detail concerning their respective stores.
As retailers that sell the world’s most in-demand, high-quality clothing and footwear, a suitably desirable retail space is vital, and after preliminary conversations, the two partners channelled this energy and enthusiasm into a footwear pack.
Both, the NMD R1’s black as well as the UltraBOOST's white upper are constructed from cashmere wool Primeknit. Through subtle decorative detailing such as the inverted last patterns, lacquered rivets and luminescent fibers and branding on the UltraBOOST, A Ma Maniére and Invincible create upscale footwear utilizing innovative materials with meticulous precision.
This luxuriant pack pairs refined quality with a modern aesthetic. It takes two contemporary models and sharpens their appearance, BOOSTTM midsoles guarantee wearability and comfort and the high-quality uppers create modern, style-focused sneakers.
A Ma Maniére and Invincible discovered common ground in an uncompromising approach to both creativity and industrial practice. Together they draw the adidas Consortium Sneaker Exchange 2017 to a close, unveiling a magnificent sneaker pack with quality design at its heart.