adidas Originals by alexander wang SEASON 4

Footwear Proper

Posted on November 12 2018

adidas Originals by alexander wang SEASON 4
This Fall, adidas Originals and Alexander Wang continue their reinvention of sports apparel and footwear with Season 4 - dropping on November 14 at select retailers, adidas Originals and Alexander Wang flagship locations, as well as both brands' e-commerce sites. For Wang, this means editing the concept of the most essential garments, graphics, and fabrics from past seasons of the collaboration and fusing them with iconic fragments from the adidas' archive through a unique "photocopy" process - like a two-dimensional collage. Imperfect, off-kilter, and slightly disjointed, each piece bears Wang's subversive signature style.

Track tops, dresses, shorts, puffers, and crop tops feature naive seaming, contrasting inserts, spliced logos, upside-down brand fags, and other "wrong" details. These flaws are designed by Wang to connect the disparate eras - the before and the after, the past and the present - that he has referenced. Affirming adidas' dedication to sustainability, the collection is a commentary on the ephemeral nature of fashion and the ability to transcend time through use of technology.

The collection is defined by three stories: photocopy, disjoin, and AW essentials, each one featuring its own distinct take on track tops, track pants, shorts, tees, and dresses. The photocopy range melds Wang signatures with  iconic adidas football jerseys. The disjoin series is Wang's take on "Frankensteining" - freely combining rich velour with jersey and nylon while playing with the adidas logo and branding. Finally, the AW essentials feature curvilinear cutouts and inside-out three stripes to define the essence of the collaboration: easy-to-wear garments with a sense of Alexander Wang rebellion.

In footwear, the AW Skate Super revisits a tooling from Season 1, now combined with an adidas Superstar upper and trimmed with thick, 1g80s-style laces. Its shell toe is turned inside-out to show its barcode. The chunky,

'70s-inspired Turnout Trainer is released in a new colorway while the AW Bball returns in a sleek, all-white style. The

AW Puff Trainer pairs a multi-sport-inspired tooling with quilted uppers designed to resemble a puffer jacket.

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