April 10, 2017
Change takes drive. adidas Day One is tailored performance for the court—where making the shot is as crucial as making a statement. Our always-on, always-moving lives call for something more. That more is adidas Day One, an elevated capsule collection that each season explores a different facet of the adidas DNA. Intelligently engineered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, and innovation.
For Spring/Summer 2017, adidas Day One offers breakthroughs in basketball and running, two categories that have been central to the innovations-driven German sportswear label for decades. Executed entirely in a palette of blacks, grays, beiges, and olives, the collection can be seamlessly integrated into a wearer’s daily repertoire.
The first drop of this season’s offering brings new elegance to the basketball court. The Waffle Hooded TT is a fresh take on the classic hoodie with a boxy fit and 3-tone waffle fabric. Dipped-tip drawcords and raw-edge details add extra texture. Slim tailoring arrives on-court via the Compact Terry TT, serving raw-edge details, mesh inserts, and a bold, oversize zipper pull. The Compression Tee and Seamless Shorts comprise the new b-ball uniform with their sleek, considered designs. The former offers second-skin fit and the latter a comfortable, premium, seamless construction. The pieces fit together to inspire a wearer’s style and performance. Because it’s always Day One.
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