adidas Consortium: ZX4000
Posted on December 03 2018
adidas Consortium began life as a means for uniting the most iconic and influential retailers – and their customers - in the world. Made with the most discerning of sneaker aficionados in mind, each new Consortium release builds on adidas’ legacy of outside-the-box creative and technical thinking. From high-performance functionality to unparalleled cultural impact, Consortium draws on the most sought-after elements at the heart of the brand.
In Spring 2019, adidas Consortium is celebrating the ZX series, recognized around the world as one of the most iconic series of running shoes in history. First brought to life in 1989 during a time defined by its technological advances across various fields, the first ZX shoe merged adidas’ sports-driven craftsmanship with high-performance functionality in an approach that continues to inspire new adidas breakthroughs to this day. From the suede-reinforced nylon mesh uppers and ghilly lacing down to the dual-density EVA midsole and individually encased rubber studs on the outsole, the shoe set a benchmark in the running arena for years to come.
The first of the new ZXs arrives on the 30th anniversary of the 1989 release, capturing the style, spirit and sporting excellence of the series within a contemporary new context. A faithful one-to-one resurrection of the original ZX4000 shoe, it features all the iconic qualities listed above, rendered in the best of adidas’ current-day materials. Thirty years ago, the ZX4000 was at the forefront of footwear design; today adidas Consortium returns it to its rightful place at the head of the table.