adidas Consortium x Concepts
Posted on July 18 2018
First unveiled in 2013, the adidas Energy Boost was the first model to feature BOOST technology. With BOOST’s innovative use of micro-EVA cells to absorb and recycle impact, it has been at the forefront of a revolution in adidas’ range of running shoes for half a decade now. The TechFit uppers mirror the pioneering technology in the sole, offering precision-engineered support and flexibility in equal measure.
A fitting celebration of the Energy Boost, a shoe designed with long-distance runners in mind, comes from Boston’s Concepts. Just as their hometown marathon is revered by runners around the globe, so too is the Concepts store among sneaker-heads from all over the world. At first glance, their take on the Energy Boost draws on the sporting heritage of adidas’ iconic tennis shoes, the brilliant white base and green accenting calling to mind the famous adidas Stan Smith model in its original color-way. The athletics club mood is further enhanced by the use of a toweling-effect Primeknit. As with many of Concepts’ shoe collaborations however, the shoe is also a tribute to their own local, New England heritage. For this Energy Boost, that means subtle nods to the infamous massage parlors found in Boston’s Chinatown – places that one might also associate with toweling. The sporting green accents, most noticeable on the three stripes and marbled outsole, are rendered in an opulent jade tone often found decorating the parlors. It is a further blurring between pristine sports performance and gritty urban experience that results in a deceptively intriguing lifestyle version of the Energy Boost.