Proper Guide
adidas Originals by Pharrell Williams CNY
Footwear Proper
Posted on January 22 2019
adidas TERREX x White Mountaineering
Footwear Proper
Posted on December 05 2018
The latest collaboration between the two brands beats its own unique path through the urban outdoors. The FW18 drop combines the razor-sharp sartorial sensibilities of White Mountaineering’s Yosuke Aizawa with the progressive utilitarianism of adidas TERREX .The collaboration contains distinctive new outerwear styles and two new footwear styles that offer an evolution on the adidas TERREX x White Mountaineering styles released earlier in 2018
adidas Consortium x Commonwealth SS19
Footwear Proper
Posted on December 03 2018
adidas Consortium: ZX4000
Footwear Proper
Posted on December 03 2018
adidas inhouse CONSORTIUM RUNNER 4D
Footwear Proper
Posted on November 16 2018
adidas Originals by alexander wang SEASON 4
Footwear Proper
Posted on November 12 2018
This season, Alexander Wang subverts fashion's most popular approach to reuse brand archives with the progressive ideas of recycling. Rather than transforming discarded materials of no value into products of higher quality, Wang interrupts a traditional practice by using objects of iconic and material value: the collection itself.
The Season 4 campaign furthers this method by de-contextualizing the collection - challenging the concepts of value and time. The concept comes to life in a narrative set in a white studio space, where talent playfully acts out scenes from a camping excursion. The imagery playfully shows talent interacting with camping-themed objects that, like the collection itself, are created from past adidas Originals by Alexander Wang collections.